In the era of rice flour, prosperous foods have a place in everyday life that is convenient and quick, but it is only a piece of land. It has always played a dispensable role. However, in the current situation that the price of rice oil kept rising, the sales volume of convenience foods has risen against the market, and businesses have also taken the opportunity to cooperate with supermarkets to launch promotional gifts and other activities to promote the continued popularity of convenience foods. What is the cause of this situation?

"China United Business Daily" visited a number of supermarkets in Beijing, such as Century Lianhua, Jingkelong, Fabao, and Carrefour, which have many stores in Beijing. The sales situation of convenience foods and the comparison with the rice noodle oil staple food products are just a few examples. The head of the Supermarket Beijing headquarters conducted an interview.

Health benefits become selling points

It is understood that Jingkelong’s sales of convenience foods have increased by 37.66% compared with the same period of last year, and the magic weapon has increased by 29.41%, Carrefour 33.28%, and Century Lianhua 19.13%. The convenience food is mainly fast, ready to use, and ready to serve. When it's time to save fuel and food.

At Jingkelong Supermarket, the reporter learned that the best selling convenience food products are the non-fried instant noodles at Grain Valley and the five-pack concierge of Master Kong. From this perspective, the selling point of convenience foods is equally important.

Take Master Kong's five packs of discounted packaging as an example: the original price is 9.5 yuan/bag, and the special price is now 6.48/bag. The spicy beef taste is 8.99/bag with a pack of oolong tea, and the barrel surface is reduced from the original 2.85/barrel to 2.35 yuan. The grain market is as low as 3.3 yuan.

The price of quick-frozen dumplings also continued to decline. The latest preferential price for Wanchai Ferry, the most expensive in the industry, was 15.5 yuan, while Tianjin's “Cats” taste fell to 3.99 yuan.

The reporter found in an ad placed in a conspicuous place in the supermarket that the purchase of certain convenient products could reach a certain amount and the winning rate of the winning one was 100%.

At the same time, the price of rice oil is constantly rising. The lowest price of multi-force sunflower seed 5L oil 69.9 yuan, the ancient ship 5KG flour 24.5 yuan, which means that a bag of flour can buy nearly 20 bags of instant noodles.

The major components of convenience foods are also agricultural products. Why are the impacts significantly lower than rice flour and other products?

According to Mr. Wu, head of Fabao Supermarket’s headquarters in Beijing, most convenience foods are compressed foods, dehydrated vegetables, and the manufacturer’s production of nearby materials. The process operation is relatively simple, and the profitability of convenience foods is relatively large, so the direct impact of agricultural products is small. Moreover, because supermarkets are bulk purchases, merchants are also happy to cooperate with supermarkets for irregular promotions on promotional items such as price cuts and complimentary gifts for certain convenience foods.

Convenient foods usher in savings

At Carrefour West Dawang Road Store, the daily relocation volume of instant noodle shelves is second only to toilet paper shelves, ranking second in the entire store. The introduction of this store’s mover has almost doubled its workload since May. increase.

In a visit, the reporter interviewed consumers of different age groups who are purchasing convenience foods. They all stated that the reserve of convenience foods in the home has increased to varying degrees due to various reasons: Because supermarkets are highly promotional, convenience foods Easy to store, easy to eat, etc., there are various reasons. The views of an elderly couple may be more representative. “Rice noodles, oil and vegetables are constantly rising, but instant noodles and frozen dumplings are on the wave after wave. Of course, you have to buy more and you can't say which. Instant noodles, quick-frozen dumplings and the like have also increased in price."

Ms. Liu, head of Fabulous supermarkets, said that in addition to the “SARS” period of 2002, the price of convenience foods has reached a panic price, and the price has always been stable and slightly increased. However, since the end of April, convenience foods have begun to rise significantly. The price card. In a rising price war, it was clearly in the upper hand. The audience has also begun to become widely visible. Before the convenience of food, the main consumer groups were mainly students and business travelers, but now convenience foods are widely accepted by all age groups. As for the question of whether convenience foods will also skyrocket in the future, Miss Liu gave a negative answer. “The price of convenience foods will not change much over a long period of time because supermarkets are the largest purchasers of convenience foods. The negotiations and contracts between buyers and sellers will greatly inhibit the prices of convenience foods. , and businesses do not make unreasonable price increases in order to occupy the market."

While rice grain and oil prices have risen, convenience foods have hit the price tag, and prices will not change significantly in a short time.

The price policy for convenience foods may continue to fluctuate in the short term, but supported by the expected rebound in consumption, there is limited room for the decline in convenience food prices.

“Since instant noodles belong to basic consumer goods, price increases must be considered with caution. It cannot be said by one party.” Regarding whether instant noodles will raise prices, Professor Hu Shouyi of the Department of Sociology at Fudan University stated that the price increase must fully take into account social influence.