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The author believes that with the advancement of the construction of a new socialist countryside in our country, the acceleration of national basic projects, and the establishment of an equal interactive competition platform at home and abroad, will make some new changes in the domestic agricultural machinery market. The future “hot spots†of agricultural machinery will show performance. In the following areas:
Policy opportunities stimulate the product. Since 2006, China has exempted agricultural taxes. In 2006, the country will substantially increase the scale of subsidies for the purchase of agricultural machinery, which fully reflects the importance the Party Central Committee and the State Council have placed on agricultural mechanization. Through the implementation of the purchase subsidy policy, we will maximize the use of fiscal subsidy policies, mobilize and protect the enthusiasm of farmers for the development of agricultural mechanization, further optimize the structure of agricultural machinery and equipment, promote the technological advancement of the agricultural machinery industry, and accelerate the application of advanced new equipment and technologies. , increase the comprehensive agricultural production capacity. To this end, China's agricultural machinery enterprises must focus on developing products that meet paddy field mechanization and dryland protection operations, and focus on the development of agricultural machinery products that save energy, save water, reduce fertilizer, reduce agricultural costs, protect the environment, and increase production, and achieve national policies. Market trends, user needs, and the development of their own.
New products replace traditional products. The domestic agricultural machinery market is facing the replacement of the new-wheel agricultural machinery cycle, especially large- and medium-sized agricultural machinery will be phased out and replaced. Under the subsidies-driven effect, various preferential policies have been formulated in various parts of China, and the agricultural machinery market has achieved long-term development. January-November 2005. China has produced more than 1.82 million tractors of various types, and more than 100,000 wheat and rice harvesters. The entire agricultural machinery market has been very hot. In this case, the practical value and profitability concept of agricultural machinery products have become the principle for users to update equipment. The overall performance of brands, appearance, quality, and services will become the user's first choice. This requires that agricultural machinery manufacturers must seize the needs of users and market trends, and actively develop and promote new products that can meet the needs of the market and users.
Power demand multipolar products. With the adjustment of the agricultural structure, the demand for farm machinery power from users all over the country has also changed greatly. On the one hand, due to the need for multiple operations and work efficiency, the demand for medium and large horsepower agricultural machinery has become increasingly strong, and the proportion of large and medium-sized agricultural machinery in the market has continued to increase. At present, China's agricultural machinery companies are increasing the R&D and production of medium- and large-power horsepower agricultural machinery. China Yitu Group Company is the only company in China that can mass-produce wheel trailers with more than 100 horsepower. Dongfanghong's batch production of 1604 and 1804 large-scale wheel drags has ended the situation in which domestic similar products can only rely on imports. On the other hand, with the development of precision agriculture, some small-scale specialized agricultural machinery products have also become more and more popular among users. Some enterprises are undergoing transformation. Such as "mini" sprinkler irrigation, farming equipment has become a popular product for users to conduct field operations management.
Independent innovation technology products. Independent innovation ability is the basis for whether agricultural machinery enterprises can gain competitive advantage and seek rapid development. The competition in the future is actually a competition. In China, only about 30% of agricultural machinery products reach the international level and the international advanced level. About 70% of the remaining products are equivalent to the level of foreign developed countries in the 1970s and 1980s. . This requires China's agricultural machinery enterprises to take aim at the international industry while focusing on the development of the international industry, focusing on improving the technological level, aiming at complete product sets, adhering to technological innovation, increasing technological investment, upgrading technical standards, and development. It has mainstream products with independent intellectual property rights and improves the overall quality and level of the company.
Colorful, beautiful, new products. According to investigations, the current agricultural machinery products have been continuously enhanced in function, increasing the variety of products and technological content, while also optimizing the appearance of the products. The popular agricultural products such as Century Star, Foton Oubao, and Land King, which are currently on the market, have made their debut on the market with their beautiful appearance and reliable quality, making the users of agricultural machinery put it down and becoming the “pride†of the market. In particular, the Dongfanghong series of new medium and large wheeled tow adopts the design concept of modern automotive exterior design, full sequential mold manufacturing technology, modular crystal headlights, and new integrated streamlined cab, with a larger space for accommodation and adding skylights to make Dongfanghong Series of large and medium power wheels drag the appearance of a more refined and perfect, leading the industry.
Green, environmental protection, energy-saving products. From a policy perspective, the development of energy-saving agricultural machinery is a key area for the “Eleventh Five-Year Planâ€. The development of energy-saving tractors, focusing on technical inputs, developing new products, and reducing energy consumption will be the key to the survival and development of enterprises. As the price of fuel continues to increase, users are increasingly demanding energy-saving products. It can be seen from the market that users' requirements for energy-saving agricultural machines are mainly reflected in two aspects: First, the agricultural machinery meets environmental protection requirements; second, it has the performance of energy conservation. This requirement will directly dominate the future direction of China's agricultural machinery development. At present, energy-saving agricultural machines of some enterprises in our country are gradually being introduced to the market, which is highly concerned by users. A tractor diesel engine company has a torque reserve of 10% to 30% for the characteristics of agricultural machinery operation, which is 6% to 8% of the lr108/105 series diesel engine superior to other similar models, so that agricultural machinery products equipped with this type of diesel engine are also sold accordingly. Become the user's first choice.
Focus on information design products. The "human nature" of agricultural machinery products is the development trend of agricultural machinery products in the 21st century. Agricultural machinery manufacturers should strengthen product and high-tech compatibility when researching and developing products, and make efforts in the intelligentization of agricultural machinery. The exchange of information technology and advanced processing technology on tractor products to achieve computer and global satellite positioning system (gps), geographic information system (GIS), satellite remote sensing system (RS), high-precision machine, electricity, and liquid ( (gas) integration and organic integration of tractor products. At present, the first “GPS-based intelligent variable sowing, fertilizing, and rotary cultivator†with independent intellectual property rights has been successfully developed and has been tested in Shanghai Songjiang New Farm. The first gps harvester in China has been born in Futian.
The degree of intelligence increases the product. Manufacturers should fully consider the labor intensity of the hand and provide superior driving conditions for users according to the principle of ergonomics. By optimizing the design of the driver's cab, driver's seat, directional power control, air-conditioning devices, etc. to reduce the labor intensity of the operator and increase the comfort of operation; in addition to the direction of operation control, the buttons can be operated within the agricultural machinery system. At the same time, the technological content of the control system should be increased so that the operator can understand the technical indicators and the use status of the agricultural machinery, such as the production and safety of the agricultural machinery, through the instrument device, so that the agricultural machinery product can exert its maximum effectiveness.
What are the hot spots for future agricultural machinery?
In 2005, the domestic production of large and medium-sized tractors and small tractors saw a rapid growth year-on-year. In the face of the rapid start-up of the agricultural machinery market and the prosperous situation that has been prosperous, many enterprises have seized the opportunity by improving product quality and market competitiveness. Opportunity. People concerned believe that for agricultural machinery companies, under fierce competition conditions, if they are to meet market demand, attract users, and adopt a high-grade, low-cost sustainable development path, they must have a “golden key†to open the market. Grasp the real needs of users - the development of hot agricultural machinery, so as to seize the commanding heights of the market.