Di Qiao, the United States oz calcium pharmaceutical brand, foreign known as "the United States calcium experts", "select the world's 50 best calcium source, is a rigorous purification process, according to FDA standards in the United States produced calcium."

An article entitled “Di Qiao, International Calcium Supplement Experts from the United States” wrote: The Ministry of Health notified the quality of nearly 10 calcium products in China that were unqualified: 80% of the unqualified products were caused by excessive levels of heavy metals such as arsenic and lead. Microorganism exceeded.

“This kind of propaganda technique is actually a gimmick. It is not safe to create domestic calcium supplement products. In the minds of consumers, there will be an inherent impression that calcium supplement products from abroad are safe and effective,” said a nutrition industry source. The reporter found out through the data that the Ministry of Health reported that the quality of nearly 10 kinds of calcium products in China failed the news in 2006.

In August 2005, the Zhejiang Inspection and Quarantine Bureau intercepted a large quantity of imported US calcium tablets with excessive levels of inorganic arsenic, and seized a total of 157 boxes of unqualified US calcium tablets weighing 3040 kg.

"Obviously, compared with the facts, this is just a propaganda approach," said the industry source. In terms of effect, is the quality of imported calcium better than it is advertised? Liu Dongli, director of the Department of Nutrition of the Air Force General Hospital, said in an interview with a reporter from the China Online Medicine Channel: "I can't decide."

“Because of the quality of calcium, it is its manufacturer. If manufacturers cut corners, even foreign imported calcium tablets have lower quality compared to domestic calcium tablets. Therefore, under the banner of import, it cannot be advertised. Explain quality."

Gu Zhongyi, a nutritionist at Friendship Hospital, affirmed Liu Dongli’s claim. He told reporters: “If the production equipment of foreign manufacturers is more than that of domestic pharmaceutical companies, the quality of the calcium tablets is undoubtedly incomparable.”

FDA and PDR can not guarantee the quality of Di-Qiao Calcium. In the promotion of Di-Qiao Calcium, besides the main “American original import”, it was included in “PDR” (American Doctor's Desk Handbook) and FDA (US Food and Drug Administration) Standards, workshops, and FDA certification have also been used as publicity.

In the opinion of experts, these certifications or standards cannot guarantee the quality of calcium tablets at all.

"The FDA is not responsible for the quality of the calcium tablets. It is only responsible for the adverse effects of your use of calcium tablets." Gu Zhongyi told reporters that doing this better is our country. In China, calcium tablets must be tested by the CFDA (National Food and Drug Administration) prior to marketing. Among them, the absorption and quality of calcium tablets are important aspects of detection.

PDR is an essential reference book for American doctors. It is not a guarantee of product quality. The United States regularly compiles product descriptions and specifications of pharmaceutical companies into books and forms PDRs. Under each drug item, it contains prescription specifications, basic excipients, instructions for use, pharmacology, toxicology, and clinical applications.

This book features non-prescription drugs and dietary supplements and ophthalmic medications, including the latest FDA-approved prescription drugs, over-the-counter drugs and special ophthalmic drugs. This does not include the detection of calcium quality and cannot ensure the quality of calcium tablets. It can be seen that loading PDR can only indicate that it is a medicine or supplement, and it cannot explain the quality of medicines or health products that are loaded into PDR.

Dazzling "honor"

The reporter opened Di Qiao's official website and discovered that Di Qiao’s honors over the past few years have been dazzling. There are a total of 16 items, which are displayed as follows:

Di Qiao was awarded the Star Award for Infant's Calcium Annual Experience. Di Qiao was selected by readers as "Star of the Year of Infant and Calcium Supplementation".

Di Qiao Wins the Most Trusted Childhood Baby Maternal Brand Award for Chinese Moms De Qiao Wins the Chinese Community Care Women's and Children's Welfare Brand Award Di Qiao Wins the 2011-2012 “Slogist Recommendation Rate Highest Brand” Award Di Qiaodeng Health Chinese Drug Brands Di Qiao Awarded the “China Pharmaceutical Brands 2011” list as the brand name. Di Qiao is the only recommended calcium supplement for the China Yousheng Science Association. Di Qiao is included in the American Doctor's Desk Handbook (PDR).

Di Qiao Ranked among Chinese Residents Trusted Family Standing Drugs Top 3 Di Qiao Won the "Health China 2010 Chinese Drug Brand List" Brand Name March 31, 2010 Di Qiao was rated as "Best Reputation" by Sina.com Brand" Di Qiao won the China Health Annual Overall List "Most Popular Calcium Supplements"

Di Qiao won the “2008-2009 highest clerk recommendation rate” for 3 consecutive years

All the above honors or titles were taken from Di Qiao's official website. However, the reporters carefully studied these awards and found that most of the awarding organizations are media, rarely organizations, and no professional organizations. A nutrition industry source said that from a professional point of view, Di Qiao listed on the official website of these awards "gold content" is not high, the role is mainly to fool ordinary consumers.

“The Chinese mothers trust the children's medicine mother-baby brand award” is a large-scale judging event jointly launched by cradle.com, Beifangwang.com, Mommy’s baby magazine, and Amy.com etc. “China Care for Women and Children Public Welfare Brand Award” is established in China. The ceremony was organized by the Organizing Committee of the Happiness Family Promotion Program and the China Community Planning Office of the 2049 Program for Infant Potential Development. The "strategist recommendation rate highest brand award" mentioned many times in his honor was issued by the "Chinese Drugstore" magazine's "Twelfth China Pharmacy Summit Forum".

Among the numerous honors of Di Qiao, the most credibility is the "China's eugenic scientific association's only recommended calcium supplement." The reporter learned that the Chinese National Institute of Health and Education is a national professional social group approved by the Ministry of Health and approved by the Ministry of Civil Affairs. However, it is also a social group recognized by the country. It is not professional and authoritative in terms of nutrition.

Calcium supplements need to be carefully eaten with calcium foods Research published in the English edition of the British Medical Journal in February showed that high calcium intake may increase the risk of myocardial infarction. Experts suggest that calcium supplements should only be given to those who have inadequate dietary intake of calcium, or who are in need of treatment. For healthy people, it is wise to get vitamins and minerals from food. Consumption of calcium-rich foods (including low-fat dairy products, beans, green leafy vegetables) is better than taking calcium supplements.

Liu Dongli and Gu Zhongyi gave consumers the same advice and suggestions. “Under the precondition of ensuring the quality of calcium tablets, we don’t need to choose foreign calcium tablets.” Because calcium supplementation requires a long-term process, there is no guarantee that In the case of calcium effects, blindly choosing expensive imported calcium supplements is unwise.