Interpretation of the road to smart medical care: Xiaomi challenges BAT medical O2O wind

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Baidu, gearing up and putting three cannons

Baidu’s last year’s year-end conference, after Li Yanhong ordered the three armed forces to build connections and services in the mobile Internet era, Baidu’s medical action this year became extremely fierce.

Action 1: On January 15, Baidu and 301 Hospital reached a strategic cooperation. The 301 Hospital is the largest comprehensive hospital in the military, and both academic research and clinical experience are among the highest in the country. In cooperation with the 301 Hospital, the two parties will jointly establish an O2O service model in the medical field. Baidu can use the doctors, medical technology resources and good reputation of the 301 hospital, while the 301 hospital can use Baidu's processing power in big data and Baidu's platform entry advantage.

Action 2: On January 28th, Baidu launched Baidu doctor APP to fully enter mobile medical O2O. This time, Baidu doctor mobile terminal provides users with a closed loop of service for doctors, doctors and doctors. Cooperation with 301 is a supplement to the service, and Baidu doctors on the line are complementary to the entrance. Baidu Doctor APP will quickly take advantage of Baidu's strength in the field of mobile application distribution to occupy the mobile market.

Action 3: On February 15, Baidu strategic investment medical network. The medical care network is a portal for providing professional medical services to the public. The health care network has deeply cooperated with 300 top three hospitals in registration, medical consultation and referral services, accounting for 28% of the top three hospitals in the country, and 5 More than 10,000 doctors have carried out in-depth cooperation, and the new business micro-consultation has also quickly covered 500 top-three hospitals. The investment in health care network will be the most powerful strategic supplement to Baidu Medical O2O.

Judging from Baidu's continuous action, Baidu is determined to enter the medical O2O. In addition, Baidu Health has a big advantage in big data.

Ali, Alipay's most imaginative space

A long time ago, Ali had already entered the medical e-commerce business, and has successively invested in medical platforms such as the Medical Search Medicine Network, U Medicine U Medicine, and Huakang Panorama Network. At the beginning of last year, Ali acquired CITIC 21st Century and changed its name to Ali Health to launch Alipay's “Future Hospital” program. Alipay will open its platform capabilities to healthcare organizations, including account systems, mobile platforms, payment and financial solutions, cloud computing capabilities, and big data platforms to help hospitals build mobile healthcare services.

After the hospital enters the “service window” of Alipay wallet, users can complete registration, waiting for payment, payment, taking medicine, and even doctor-patient interaction online. Compared with the offline registration, Alipay can identify the “Yellow Bull” through technical means and data analysis, reduce the registration of the yellow cattle, and release more medical resources. In addition, through the Alipay wallet to complete the registration, waiting for payment, payment integration, but also saves the trouble of multiple queues. Before the treatment, patients can also choose to interact with the doctor online like Taobao. After seeing the disease, they can also give "good, medium and bad reviews". This approach is very helpful in promoting medical development and doctor-patient relationships.

For Ali, Alibaba Cloud and payment are two huge advantages. Big data will make medical services more effective, and online integrated appointments can save a lot of unnecessary troubles, making it easier and faster for patients to see a doctor. In addition, there are reports that Alipay is considering the inclusion of medical insurance in the “Future Hospital” program.

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