Analysis of the reasons for the small growth of small medical device manufacturers

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Among the domestic medical device manufacturers, three types of enterprises are typical: one is a state-owned enterprise; the other is a generic enterprise; the third is a company split and self-sustaining. Most of the state-owned enterprises are relatively large, and the enterprises and companies that copy foreign products are divided. The self-supporting portal enterprises are generally small in scale and cannot grow up for a long time! Why?

Conducted long-term follow-up research and analysis on state-owned medical device manufacturers; the main reasons were as follows:

1. Low-end products and serious homogenization; many companies like the Pearl River Delta are "unity" around Mindray, producing the same monitoring products as Mindray, which has been producing millions or 10 million in value for many years. Surrounded by sorrow, and Mindray has already reached the scale of 10 billion!

According to statistics, there are more than 200 enterprises producing monitoring products in China, and there are dozens in the Pearl River Delta! The low-end products are seriously homogenized!

2, no service concept, the product sold as "orphan" '. Product repair rate is high, some products reach 100% repair rate, and the service can not be timely; installed less than 20 days, failure 6 times, the hospital requires a new The machine waited for a full month and a half, and the hospital vowed not to buy Chinese goods!

3, lack of enterprise management, marketing lag, no market concept! Market concept still stays in the 1980s "Desperately find a good provincial total, the company's products will not sell" '. A long-term medical equipment manufacturing enterprises in the Pearl River Delta The 6-year follow-up study found that the marketing executives of this company have been asking their subordinate marketing staff to find the provincial-level total generation for six years. The bidding is to fight the price, the cost price to sell... instead of going to the terminal market- -- Hospital. For many years, the company has been 3 million -- 4 million!

So how can small medical device manufacturers grow up?

First of all: small medical device manufacturers mainly have a good market concept, establish a professional marketing team, make the market bigger and stronger, customers do not buy your products! Do agents not find manufacturers? Price or cost price The market does not wait for people, domestic business owners should reflect, learn from foreign market concepts, manage the market, manage the enterprise; speed up products, increase market share, as the modern enterprise manager to remember the tragedy of Farewell My Concubine!

Secondly, improve product quality, reduce anti-repair rate; strengthen service awareness, improve enterprise service speed, 8 hours response, 24 hours in place, 72 hours to solve customer problems, the verbal commitment becomes a reality!

The most important thing is to keep up with the market, increase the speed of product research and development, have the fist products of their own intellectual property rights, increase the technological content of products, and increase the added value of products to serve the Chinese!

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